Mar 24
This Abs-tastic Jewelry Sales Tactic would Work on Us
Andrea Marks Joseph READ TIME: 1 MIN.
Alan Crocetti makes spectacular jewelry. It's been worn by Dreamboy Lil Nas X, Måneskin's Damiano David, and even Madonna has rocked his jewels. It's all so divine and seductive. Crocetti doesn't need to be shirtless on the selfie cam showing off his craft to get attention, but we live in a world where sex sells and thirst-trapping is truly an art, so this abs-tastic jewelry sales tactic would work on us.
The close-up on the jewelry becoming a close-up on his abs; the step away from the camera to zoom-out, giving us a view of his v-lines and the rose tattoo on his chest; the sparkle of the "puzzle ring" as he shows us how satisfying it is to piece together... we're so sold!
Alan Crocetti loves to showcase his jewels in ways that simultaneously showcase the beauty of the body, often working with queer creatives to do so imaginatively, and we love him for it. These are some more of our favorite ways the jewelry designer has marketed his beautiful work:
